Renowned Digital Influencer and Entrepreneur, Chriselle Lim began her career as a wardrobe stylist logging in years of editorial shoots with prominent fashion books and celebrities. In 2011, she launched her YouTube Channel and website, The Chriselle Factor, to empower and inspire women all around the world through her daily musings on beauty, fashion and lifestyle. With a following of over 3 Million across her various channels, Chriselle is now ranked among the top industry experts, deemed a pioneer in new media for her success in bridging the gap between the editorial and digital worlds, and has been featured across various publications such as The New York Times, WWD, Forbes, and more.
In 2017, Chriselle co-founded CINC. Studios, a creative studio that specializes in the visual, digital and social communication for beauty, fashion and lifestyle brands. Mattel created a Barbie after Chriselle which sold out in the first 3 hours of launch. Most recently, Chriselle started bümo which is bringing licensed educational childcare to the workplace. She is passionate about finding a solution for working parents specifically mothers.